When you're working with someone as talented as J.B. Smoove, you write with him not for him. We had the pleasure of spending two amazing days collaborating with J.B. while crafting over 20 videos for Facebook and Twitter as well as creating a photo library of hundreds of hilarious images.
St. Baldricks is a great cause. They raise money to help find a cure for childhood cancer by encouraging people to show up and have their head shaved. Hundreds of people at venues all over the country show up, barbers enthusiastically donate their time and various sponsors help pay for other resources.
Brave The Shave is a celebration that life changing. It was for us.
This project went from script to screen in three days and the budget was very modest, but it was incredibly rewarding. No actors were used only real kids reaping the benefit of this great organization.
We had the opportunity to spend a few hours with Martina Hingis and create this spot which would coincide with her induction into the hall fame.
We directed and produced this spot for a national tv audience. It had a much larger media buy then we expected as it appeared on seemingly every NFL game. We had very little money but a neighbors garage provided a great location that required almost no propping.
WE DIRECTED AND PRODUCED THIS LONG FORM BEHIND THE SCENES VIDEO ALLOWED US TO CAPTURE GREAT MOMENTS OF JOHN AND TOM BEING THE REAL LIFE FRIENDS THAT THEY ARE AS WELL AS THE ENORMITY OF THE PRODUCTION ITSELF.
For this campaign we wrote, directed and produced all the online content. These "instructional videos" called How To Be A Duke. We knew fans of the show would eat it up and it gave us a chance to direct our childhood heroes.
AutoZone asked us to develop a trade campaign targeted to independent mechanics and encourage them to buy parts from AutoZone. We shot several video testimonials and created a print campaign featuring real mechanics and shop owners.
For this campaign for Autotrader.com we were asked to create video content as well as a series of print ads.
Autotrader wanted us to show car dealers how modern car shoppers really research and purchase cars. It's very different than the way previous generations shop.
Our concept was very simple: we would literally introduce car dealers to new car shoppers with a campaign called Meet Today's Car Shoppers.
When Duralast launched their "Proven Tough" campaign we were asked to create a short tease to excite an internal audience as well as create a longer form making of video. It was amazing to work with Chuck who was always up for anything. And the chance to collaborate with the great James Mangold was a dream come true.